Inbound Marketing

Addison Institute

About This Course

About This Course

LU1 Implement Inbound Marketing Plan for a Digital World LO1 Develop an Inbound Marketing Implementation Plan aligned with organisation’s overall marketing strategy LO2 Evaluate tools and practices related to inbound marketing strategy implementation LO3 Construct organisation-wide policies and guide-lines related to inbound marketing strategies LO4 Create a Customer-Centric Culture Plan to cultivate a culture of customer-centric information sharing and value creation across the organization LO5 Prepare a customer decision journey map with marketing funnels to guide prospects the customer journey LU2 Manage content creation and curation to optimise outreach and traffic across channels and media platforms LO6 Construct guide-lines to manage the content creation and curation processes across channels and media platform LU3 Monitor and review inbound marketing strategy implementation LO7 Evaluate the effectiveness of organisation’s inbound marketing strategy implementation in generating leads and conversions using relevant criteria and metrics LO8 Recommend areas for improvement to optimise organisation’s inbound marketing strategy implementation

What You’ll Learn

The Inbound Marketing module will provide learners with the knowledge and skills to implement integrated inbound marketing strategies to attract prospects, manage the content creation and curation processes and review effectiveness of inbound marketing strategy implementation

Relevant Job Role(s)

Retailers, Marketers, Social Media Marketers, Online Sellers, Sales

Minimum Entry Requirement

• work with competitive knowledge of the business, industry, and sector in which the organisa-tion operates • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) Level 5 • Be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 5 Required Years of Experience in Relevant Domain

Course Title Gross Fee with 9% GST Net fee after subsidy
Singapore Citizens, Permanent Residents aged 39 and below Singapore Citizens, Permanent Residents aged 40 and above SME-sponsored local employees
Inbound Marketing $1308 $708 $468 $468

  • Self-sponsored individuals must be at least 21 years old.
  • Absentee payroll support in addition to course fee funding available for employer-sponsored candidate
  • Terms and conditions applies to all types of SSG fundings.More details at



Level 2
Duration 24 hours
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar