About This Course

LO1- Recommend the right type of blog or vblog to design for marketing campaign
LO2 – create new contents, concepts and virality to design blog, vblog or infographics for marketing campaign
LO3 – Develop blogging and vlogging with content creation and curation supply chain
LO4 – Create and publish blog and vlog content in adherence to established policies and guidelines for effective content creation and posting.
LO5 – Develop a comprehensive performance metrics with criteria related to blogging and vlogging efforts to track and evaluate their effectiveness.
LO6 – Develop effective technique to monitor and engage with comments on blog posts

What You’ll Learn

In recent years, the market trend for content marketing has been driven by the rise of social media, mobile devices, and video content. Brands are investing heavily in content marketing to differentiate themselves from competitors and reach their target audiences in more personalized ways. Learners will be equipped to use TikTok as an marketing tool

Minimum Entry Requirement

Assumed Attitude
• have effective communication and relationship management skills to work with employees from all levels and areas within an organisation

Assumed Skills and Knowledge
• understand how the business environment impacts the organisation
• understand relevant organisational strategies, objectives, culture, policies, processes and product/services
• have analytical skills to determine best approaches to communicate ideas
• have problem solving skills to determine responses to questions during discussion
• have interpersonal and communication skills to interact with others
• have negotiation skills to discuss opinions, ideas and opposing viewpoints
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) Level 4
• Be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 4