Inbound Marketing



Course Overview

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About This Course

LU1 Implement Inbound Marketing Plan for a Digital World
LO1 Develop an Inbound Marketing Implementation Plan aligned with organisation’s overall marketing strategy
LO2 Evaluate tools and practices related to inbound marketing strategy implementation
LO3 Construct organisation-wide policies and guide-lines related to inbound marketing strategies
LO4 Create a Customer-Centric Culture Plan to cultivate a culture of customer-centric information sharing and value creation across the organization
LO5 Prepare a customer decision journey map with marketing funnels to guide prospects the customer journey

LU2 Manage content creation and curation to optimise outreach and traffic across channels and media platforms
LO6 Construct guide-lines to manage the content creation and curation processes across channels and media platform

LU3 Monitor and review inbound marketing strategy implementation
LO7 Evaluate the effectiveness of organisation’s inbound marketing strategy implementation in generating leads and conversions using relevant criteria and metrics
LO8 Recommend areas for improvement to optimise organisation’s inbound marketing strategy implementation

What You’ll Learn

The Inbound Marketing module will provide learners with the knowledge and skills to implement integrated inbound marketing strategies to attract prospects, manage the content creation and curation processes and review effectiveness of inbound marketing strategy implementation

Relevant Job Role(s)

Retailers, Marketers, Social Media Marketers, Online Sellers, Sales

Minimum Entry Requirement

• work with competitive knowledge of the business, industry, and sector in which the organisa-tion operates • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) Level 5 • Be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 5 Required Years of Experience in Relevant Domain


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